Social Media management nowadays can be really hard work for the owners, to engage your audience, you have to plan, organize and program your content.
Does my company need a social media management specialist?
You can’t avoid social media in your business nowadays. Human behavior has changed and social media is getting an important relevance in the internet world. In 2020, there are 4.2 billion people actively using social media, and this is an increase of 10.9% year-on-year from 3.48 billion in 2019, according to Statista.
What is Social Media Management?
Social media management is the process of taking care of social media audiences, developing an accurate strategy according to an organization’s goals, creating and distributing relevant content, interacting with followers, providing community services, measuring and reporting the results to estimate what is working well and what needs to change, while growing your ROI.
Companies once criticized all the tasks mentioned above, but today they have relevant importance in marketing strategies. Social media provides profitable opportunities if you plan, organize and program effectively your social media channels.
Why Does My Company Need an Efficient Social Media Management Process?
Brands can boost social media platforms to achieve their goals across the marketing funnel, from establishing brand awareness to lead conversion.
If you’re willing to accomplish this, you will need a five-star social media team.
Keep in mind, more social media goals mean more effort and people working to achieve them. The demand will guide how complex your social media team structures.
If you are a large company, you have to hold multiple teams in different spots and regions around the world, boosting various strategies to access different markets.
If you are a small business, you will need a specialist team that will focus on deliberating your company’s value through accurate techniques.
How will you make sure all these people will work together on the same page to convey your company’s value from social media?
The answer is: Set up an efficient social media process.
Managing Your Social Media: Where Do I Begin?
If you are not sure how to begin developing a social media management plan, don’t panic, many marketers are confused about it because they don’t learn it in college.
To manage it in an effective way you need to follow these five important steps:
- Build your audience persona
- Determine your posts goals
- Build your social media content
- Program them
- Measure and learn with it
Why did we describe these five steps in particular?
It’s simple because you will have enough information to efficiently drive your social media marketing workforce by determining them precisely. When you get results, you will be able to concentrate your force on strategies that work and cut out the ones that don’t.
Make your audience persona.
Creating a persona will help you to better understand your target audience’s needs, experiences, behaviors, and goals. Thus, you will know the relevant content to engage your audience and how to write your storytelling in a way that touches the audience’s heart.
Determine your post’s goals.
After determining who and how you are conveying your message, It’s time to decide what the post’s goals are. There are two kinds of goals to reach in a post, those are Awareness and Conversion.
Awareness: This objective is to show your audience how much you know about a subject. Get them to know you.
Conversion: This aim has a priority to make your target do any action on your network, click a link, write a comment, tag someone, share the post, buy a product, schedule a date, etc.
Build your social media content
Before you create your post content, you have to make some investigations on what competition is doing first. What is working for them? What are the relevant subjects they are talking about in their feeds? What do you know that can be proper to your target that your competitors don’t show?
Based on this you create relevant content.
Program them
With all the content built, you have now to search for when you will post it and what time suits your audience better. When you have a good marketing strategy, it’s mandatory to program your content at least a month in advance.
Measuring and learn with it
This step is the most important of all. After you post, you have to check if your strategy works or not, because we don’t always get it right. But don’t worry about it, if you are measuring your results you will see the numbers and the numbers don’t lie. You will be able to learn from your mistakes and analyze what is doing well and what is going in the opposite direction.
Does my Company Need a Social Media Management Specialist?
If your company is looking to get organized and worthy social media page, you have to get an accurate strategy and get to know better what your target audience wants to consume, the human behavior is changing constantly and you have to be sure you are following the trends, otherwise, your company won’t be part of the party.
If your company needs a social media specialist we have a five-star team to take care of and boost your media channels to the sky! For more details, contact us!